Say hello. Bring warmth.
Fastest answer: DM @frostyfridays_. For everything with paperwork attached, email works too.
Become a sponsor.
Get in front of Chicago's most awake audience — a hundred-plus at the ledge weekly and 9,000+ on our channels. We build sponsorships that feel like part of the morning, not an ad in it.
Start the conversation →Become a vendor.
Put your product in cold, happy hands. Sampling with a loyal crowd that shows up rain, shine, or single digits — coffee, recovery, breakfast, gear.
Start the conversation →Partner on an event.
A collab, an activation, a takeover — or a whole new shoreline. If it makes Friday mornings better, we're listening.
Start the conversation →Press & media.
Photography, interviews, filming at the ledge. We reply fast — jumping optional, encouraged.
Start the conversation →Chicago is chapter one. Every cold shoreline is a future Friday.
Frosty Fridays started with one person willing to jump in alone. If your city has cold water and people who could use a warmer start to their Friday, that person can be you. We'll help with the playbook — the ritual, the safety lines, the brand — you bring the ledge and the first jump.
- 01. Pick your water — a lake, an ocean, anywhere cold and safe to gather.
- 02. Email us your city and why it needs a frosty Friday.
- 03. Jump first. The colony follows.