Friday · Sep 4, 2026
The Weekly Plunge
6:15 AM — Frosty 5k · 7:00 AM — the plunge
Lincoln Park Chess Pavilion, North Ave Beach
Every Friday · 7:00 AM · Lake Michigan, Chicago
Get a little frosty on a Friday.
A community of people getting better together — one countdown, one jump, and coffee with a hundred new mates after. Free, forever. Just show up.
Cold water · Warm people · See you at the ledge · Est. Chicago · 9,000+ penguins ·
100+Jumpers every Friday
9,000+Penguins on Instagram
$0To join, forever
( 02 ) — Events
Upcoming Fridays.
Friday · Sep 11, 2026
The Weekly Plunge
6:15 AM — Frosty 5k · 7:00 AM — the plunge
Lincoln Park Chess Pavilion, North Ave Beach
Friday · Sep 18, 2026
The Weekly Plunge
6:15 AM — Frosty 5k · 7:00 AM — the plunge
Lincoln Park Chess Pavilion, North Ave Beach
( 03 ) — In good company
Partners who bring the warmth.
Frosty Fridays × Wendy's
A frosty for a frosty — free Frostys at the Aug 28 plunge. See the collab →
Coffee partner
Frosty Fridays × Third Rose Coffee
The warm half of the ritual — Chicago's own Third Rose pours at the ledge after every plunge.
Get involved
Sponsor, vendor, or partner
Keep the coffee hot and the community free. Build a Friday with us.
The film roll.
( 06 ) — Meet the founder
Built by a bloke who jumped in alone first.
Jacob White moved from Australia to Chicago in November — mid-winter, knowing almost nobody. He kept his hometown ritual going alone in a much colder lake, and in April he posted an open invitation.
His philosophy: getting better is a practice, not a mood. He's training for an Ironman, and he'll tell you the jump is the easiest disciplined thing you'll do all week. Mostly, he'll just learn your name — he introduces himself to nearly every jumper, every Friday.
"You get out and you feel like a million bucks. It's like you've had 10 coffees."
Jacob White · Founder · @jacobgetsbetter_
Don't miss a Friday.
Weekly jump reminders · first dibs on drops · new city announcements